Meet Frederic Lesur: An Engineer Bridging Cultures. As a French Engineer working as Senior Product Manager at Woven by Toyota, Frederic is deep in the heart of automotive transformation. He isn't just building products; he’s navigating an industry rapidly shifting towards electric and ecological frontiers a pivot he finds genuinely exhilarating.

Frederic’s journey has been anything but static. Born near Bethune, his French roots are strong (he keeps his Ch'ti alive!), but in 2019, life took him from Bruay La Buissiere to the vibrant pulse of Tokyo, Japan. This move was more than a job change; it was an immersion into a new way of living a culture he deeply admires for its unique outlook and rich experiences (hello, umeboshi!).

When he’s not focused on automotive innovation in Tokyo with his wife and daughter, Frederic channels his energy into creating. He loves to write down insights, design visuals, and foster connections. For him, life is about learning—whether that means diving into new code or tackling the delicate art of calligraphy. He believes in sharing stories that matter and connecting with people who are curious about the big questions of life.